Japanese

Keyword

”ENGLISH”
ごめんなさい。まだ未定。
日本語のような単語というより繋がりのあるワードを3、4つをキーワードにする方向性のみ決定
認知のある日本語ワードも入れたい(onsen、obento、hanabi)

Research on Design Hotels
1) Ion Luxury Adventure Hotel, Iceland
Website: http://ioniceland.is/

Positive features on the website:
- Start site: eye catcher
- In a video you get an insight of the area, the concept of the hotel and the
adventure offer
- Adventures well described
- Room rates are presented for all seasons
- Current menu is given (+ prices)
- Booking facilities quite simple
- They have connection links to their social medias (Facebook and google +)

Representation in the social network :

https://twitter.com/ionhotel
https://www.facebook.com/IONIceland https://www.pinterest.com/laulausverris/ion-luxury-adventure-hotel/ https://plus.google.com/u/0/106281606281703342024/about

2) Hotel Hotel, Canberra
Website: http://www.hotel-hotel.com.au/

Positive features on the website:
- Good marketing of their concept
- Artwork and design is presented
- Index of their collaborators (artists, artisans, designers and fantasists)
- Detailed description of differently named rooms
- List of places to visit around the hotel (cinema, gym, yoga spaces, galleries
etc.) - In addition to the hotel’s restaurant a suggestion of other bars, cafés and restaurants next to the hotel is given
- “what’s on” category shows which special events are in this area

Representation in the social network: Facebook, Twitter, Pinterest, Instagram Own hotelblog, apps on iTunes and google àconnection links on their website

3) Kenoa Resort, Barra de Sao Miguel Al, Brazil
Website: http://www.kenoaresort.com/

Positive features on the website:
- Intro sentence “ Awaken your senses” appears on the start site
- Before you go to the detailed site a slideshow is shown
- Background music available
- Location & weather description

Representation in the social network:

https://twitter.com/kenoaresort https://www.facebook.com/groups/165802969175/

4) Park Hotel Tokyo
Website: http://parkhoteltokyo.com

Positive features on the website:
- Offered services in the hotel are well presented
- Availability of special offers
- Good helping description to get to the location + map
- Nice way to present the “nearby interest”

Representation in the social network:

https://www.facebook.com/parkhoteltokyo.en https://twitter.com/parkhotel_tokyo

5) Le Fitz Roy, France
Website: http://www.hotelfitzroy.com

Positive features on the website:
- Special offers
- Entertainment site with tracks of the musicians who are performing at the hotel bar
- Great offer of adventures highlighted by nice pictures

Representation on the social network:

https://www.facebook.com/hotelfitzroy https://plus.google.com/+Hotelfitzroy/about

6) Sir Albert, Amsterdam
Website: http://www.siralberthotel.com

Positive features on the website:
- Insight video on the start site
- Explanation of the heritage and design
- Links to their subsidiaries
- “press room”
- Connection links to their social medias

Representation on the social network:

https://www.facebook.com/SirAlbertAmsterdam https://twitter.com/SirAlbertHotel https://www.pinterest.com/siralberthotel/ https://instagram.com/siralbertamsterdam/

Research on Small Luxury Hotels of the World

1) AlMashreq Boutique Hotel, Kingdom of Saudi Arabia
Website: http://www.almashreqboutiquehotel.com/

Positive features on the website:
- Virtual tour
- Fact sheet

Representation on the social network:

https://www.facebook.com/almashreqhotel https://twitter.com/AlMashreqHotel

2) Lydmar, Stockholm
Website: http://www.lydmar.com/the-hotel/

Positive features on the website: - Video about the hotel
- List of events
- Menu is given
- Availability of reserving a table at the restaurant online - Google map to show where the location is Representation on the social network:

https://www.facebook.com/lydmarhotel https://instagram.com/lydmarhotel/

3) Fellah Hotel, Marrakech
Website: http://www.fellah-hotel.com/

Positive features on the website:
- Modern design
- Philosophy of the hotel
- Offered activities well presented
- Explanation of their concept + idea behind the foundation
- Videos + pictures about the region, the hotel and its spirit
- Link to online shop
- Press register

Representation on the social network:

https://www.facebook.com/pages/Fellah-Hotel/269453353105871 https://instagram.com/fellah_hotel/ https://twitter.com/FellahHotel

4) Villa Borobudur, Magelang Central Java,Indonesia
Website: http://www.villaborobudur.com/

Positive features on the website:
- Explanation of the regional culture and nature
- Presentation of activities
- Statement about their sustainable concept

Representation on the social network:

https://www.facebook.com/villaborobudur?fref=ts https://twitter.com/VillaBorobudur https://instagram.com/villa_borobudur/

5) Casa Angelina, Italy
Website: http://www.casangelina.com/

Positive features on the website:
- Harmonic music
- Slideshow on the start site
- Location well described + explanation how to reach the hotel
- Reviews from hotel guests
- Good explanation of the dining
- Fact sheet
- Photo gallery divided into different categories
- Press register
- 7 watches from different time zones
- Weather from location

Representation on the social network:

https://www.facebook.com/CasaAngelinaHotel https://twitter.com/Casangelina https://instagram.com/casaangelinalifestyle/ https://plus.google.com/101549530623212194126/about?hl=it

6) Anticavilla Hotel, Mexico
Website: http://www.anticavillahotel.com/

Positive features on the website:
- Interesting opening design
- “what to do” category
- Link to TripAdvisor to rate the stay at the hotel

Representation on the social network:

https://www.facebook.com/AnticavillaHotel https://www.youtube.com/user/anticavillahotel https://twitter.com/AnticavillaSLH https://www.pinterest.com/anticavilla/

Research on Relais & Chateaux

1) Saint James Paris, France
Website: http://www.saint-james-paris.com/#/index/

Positive features on the website:
- Interesting design of the start site
- Background sound idyllic (birds chirp + splashing of water)
- “enter” button -> virtual hotel opens and you can choose in which room you want to enter to get the information ( every room has an other background sound)
- Offered gift boxes
- Hotel blog

Representation on the social network:

http://www.tripadvisor.com/Hotel_Review-g187147-d222913-Reviews- Saint_James_Paris_Relais_et_Chateaux-Paris_Ile_de_France.html https://www.facebook.com/saintjamesparis https://twitter.com/saintjamesparis/ https://www.youtube.com/user/saintjamesparis http://blog.saint-james-paris.com/

2) Canoe Bay, Wisconsin, US
Website: http://www.canoebay.com/

Positive features on the website:
- Plain and simple design
- Good description of location
- Specification of things to do in the hotel and the area - Introduction of the owners and the hotel’s tradition

Representation on the social network:

https://www.facebook.com/canoebay https://twitter.com/canoebay https://www.pinterest.com/canoebay/

3)

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Dolphin Island, Fiji Islands
Website: http://www.dolphinislandfiji.com/

Positive features on the website:
Beautiful pictures for a first impression
Design fits to the place and the atmosphere
Explanation of the interior and landscape design
Category with videos ( video with an actor and his opinion about the place) Good presentations of the adventure offer
Description of the destination (travel tips, transfer suggestions, location)

Representation on the social network:

https://www.facebook.com/DolphinIslandFiji https://twitter.com/DolphinFiji https://www.pinterest.com/hukalodge/dolphin-island-fiji/ https://instagram.com/dolphinislandfiji/ https://www.youtube.com/watch?v=U1xUCG1OzRo

Gôra Kadan, Hakone
Website: http://www.gorakadan.com/

Positive features on the website:
Picture on the start site: impression of the Japanese culture Straight and simple design
Online shop (negative: not in English)

Representation on the social network:

https://www.facebook.com/pages/Gora-Kadan-Ryokan/404997539510585

Eden Rock, St Barths
Website: http://www.edenrockhotel.com/eng/home/

Positive features on the website:
Nice intro video to get an impression of the hotel “welcome” text
Category with the legend of the hotel
Good explanation of the destination
Nice presentation of the rooms
Introducing to the chefs de cuisine
Presentation of the leisure facilities
Events gallery
Art, music and fashion importance in the hotel is offered Special news category

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Representation on the social network:

http://issuu.com/oetkercollection/docs/edenrockstbarthbrochure

https://www.linkedin.com/company/eden-rock---st- barths?trk=tyah&trkInfo=tarId%3A1413365773926%2Ctas%3Aeden+roc%2Cidx%3A 1-7-7

https://twitter.com/ER_StBarths https://www.facebook.com/EdenRockStBarths?fref=ts http://www.tripadvisor.fr/Hotel_Review-g147340-d150631-Reviews-

Eden_Rock_St_Barths-St_Jean_St_Barthelemy.html https://instagram.com/er_stbarths/

6)

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The Surrey, New York
Website: http://www.thesurrey.com/

Positive features on the website:
Explanation of the hotel’s story
Location description (map + what you can do around the hotel, like museums, cultural attractions, shopping, dining, night life...)
Meetings & events helping planner
Introduction of their partners
Good presentation of their rooms
Nice gallery + explanation about the different rooms under each picture
List of the special offers
“art @ the surrey” (presentation of the different artists who contributed to the Interior design)

Representation on the social network:

https://www.facebook.com/TheSurreyHotel https://twitter.com/SurreyHotelNYC https://plus.google.com/+TheSurreyHotelNewYork/posts https://instagram.com/surreyhotelnyc/

Research on Mr & Mrs Smith

1) Ace Hotel, Los Angeles
Website: http://www.acehotel.com/losangeles

Positive features on the website:
- Modern/young design
- “blog” design
- Artistic charm
- Photo tour
- Nice booking option
- List of amenities + public spaces
- Music: sound cloud player
- List of coming events in L.A.
- Links to other Ace Hotels

Representation on the social network:

https://www.facebook.com/acehotel http://www.twitter.com/acehotel http://blog.acehotel.com/tagged/yes https://instagram.com/acehotel https://plus.google.com/117960950282314501920 https://vimeo.com/acehotel https://www.pinterest.com/acehotel/

2) Wanderlust, Singapore
Website: http://wanderlusthotel.com/

Positive features on the website:
- Interesting design
- “awards and accolades”
- Explanation of the concept
- Pictures of the individual rooms

Representation on the social network: https://www.facebook.com/wanderlusthotel

3) The NoMad Hotel, New York
Website: http://www.thenomadhotel.com/

Positive features on the website:
- The design fits to the New Yorker atmosphere
- Presentation of all the different kind of rooms
- Current menu for all the mealtimes is offered + list of beverages
- Meeting & event rooms are presented by pictures + capacity explanation - List of amenities
- Map to locate the hotel
- Recommendation of things to visit in the neighborhood
- Introduction to their collaborations
- Press register
- Short films to give an impression of the hotel’s charm

Representation on the social network:

https://www.facebook.com/pages/Nomad-The-Nomad- Hotel/277917508956810

4) El Fenn, Marrakech
Website: http://el-fenn.com/

Positive features on the website:
- Warm atmosphere is mediated
- Presentation of the rooms (pictures, rates, facilities)
- Current dinner menu
- Explanation of the hotel’s background
- Nice map to locate the hotel
- Artistic impression video

Representation on the social network:

https://www.facebook.com/ElFennMarrakech?_ga=1.231040022.848769899.14 29780423

https://plus.google.com/+ElFennMarrakech/videos?_ga=1.231040022.8487698 99.1429780423

https://instagram.com/ElFennMarrakech?_ga=1.231040022.848769899.142978

0423
http://www.tripadvisor.co.uk/Hotel_Review-g293734-d557733-Reviews-

El_Fenn-Marrakech_Marrakech_Tensift_El_Haouz_Region.html https://www.pinterest.com/el_fenn/?_ga=1.231040022.848769899.142978042

3

5) Brody House, Budapest
Website: http://brodyhouse.com/

Positive features on the website:
- Presentation of the rooms and apartments (pictures + facilities)
- Videos and pictures about the events happening in the hotel
- Current menu offered
- Introduction to the BRODY ARTYARD
- Presentation of artistic projects from clients and co-creatives
- Online shop with that art
- Introduction to their club
- Category with reviews

Representation on the social network:

https://www.facebook.com/BrodyHouse.Budapest https://www.youtube.com/user/BrodyHouseBudapest https://twitter.com/brodyhouse https://www.pinterest.com/brodyhousegroup/brody-house/ https://instagram.com/brodyhouse/

6) No. 131, Cheltenham
Website: http://www.no131.com/

Positive features on the website:
- Good design
- Presentation of the current menu
- Availability to book a table on-line
- Nice gallery
- Link to “the lucky onion” (hotel’s events and news, “things we love”, reviews and press register, careers..)

Representation on the social network:

https://twitter.com/131TheProm https://www.facebook.com/no131thepromenade https://www.pinterest.com/luckyonion131/?redirected=1 https://instagram.com/theluckyonion/ http://www.tripadvisor.co.uk/Hotel_Review-g186284-d5889135-Reviews- No_131-Cheltenham_Cotswolds_England.html

Other

1)

The Brando, French Polynesia
Website: http://thebrando.com/

Positive features on the website:
- Insight video
- Explanation of the area and the resort
- Adventures well presented
- Their sustainable concept is explained extensively

Representation on the social network:

https://www.facebook.com/thebrandoresort https://www.pinterest.com/TheBrandoResort/ https://twitter.com/TheBrandoResort https://instagram.com/TheBrandoResort/ https://plus.google.com/102874139286615866889 https://vimeo.com/thebrandoresort https://www.youtube.com/channel/UCBq3qXXsfyQetyPaOE9b8mQ/fee

2)

Ayana Resort, Bali
Website: http://ayanaresort.com/en/home

Positive features on the website:
- Insight slideshow on the start site
- Own hotel blog
- Activities and facilities are explained extensively

Representation on the social network:
Twitter, Youtube, Facebook, Flickr, TripAdvisor ( Connection Links on their website)

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3) International House, New Orleans
Website: http://www.ihhotel.com/

Positive features on the website:
- Good presentation of the different rooms
- List of the amenities with pictures
- Category with rituals & events
- Map to locate the hotel
- List with suggestions to visit in the neighborhood
- Explanation of the hotel’s story (idea of the concept + history)

Representation on the social network: https://www.facebook.com/ihhotel https://twitter.com/ihhotel https://instagram.com/ihhotel/

4) The Grand Daddy, Cape Town
Website: http://www.granddaddy.co.za/

Positive features on the website:
- Young website design
- “What’s on” category
- description of the location and the neighborhood
- video to get an impression of the Safari opportunity
- Introduction of the staff
- Hotel blog

Representation on the social network:

https://www.facebook.com/Grand.Daddy.Hotel https://twitter.com/granddaddyhotel https://instagram.com/granddaddyhotel/